The 7 Year Itch

The dreaded seven-year itch. We’ve all heard of it, secretly wonder if it holds truth, and hope to avoid it. Coined by experts and psychologists, the seven-year itch suggests that after a seven-year period, the happiness of many couples starts to take a nosedive. Despite the rumoured existence of this phenomenon, we are here to tell you that with the right care, attention, strategies and love, the seven-year itch is simply a figment of your imagination!

Now, for those of you who feel the first little scratch of the seven-year itch, DON’T WORRY. Here are some of our tips for overcoming this obstacle in your relationship or marriage.

Courtesy of Union Eleven Photography

Open Communication Is Always Key

A no-brainer. You’ve come this far, sorted out so many issues, have been presented with many conflicts, tested your relationship and hey – you’re still together! Always remember that conflicts will not disappear if you aren’t putting in the time to resolve them. Be open and honest with your feelings and as a couple, you’ll continue to remain super strong.

Courtesy of Union Eleven Photography

 Make Time For Quality Time

No, this doesn’t mean brushing your teeth together for two minutes while you both scramble to get out the door. Amidst work stress, managing friendships, alone time, potentially kids, and hobbies of your own, we get it, finding time to come together can be extremely challenging. However, quality time together can be as simple as going to the grocery store together and making a meal at home. If you are working as a team and enjoying each other’s company sans stress or interruptions, your relationship will show it!

Courtesy of Andrew Van Beek Photography

Talk About Your Expectations

Nothing is worse then attempting to communicate a problem, only to find out that you are on a completely different page than your partner! If your partner keeps doing one thing and you want them to do another, then you need to tell them. Often when we get comfortable and settle into the same old same old, we lose sight of exactly what is expected in a relationship. Always remember that it’s a two-way street!

Courtesy of Michael Beaulieu Photography

Put In Work

Frankly, your relationship will not change if you keep doing the same things. If you want things to be different, then you need to act differently! No matter what solution comes out of a conflict, the key component to its success is proper implementation and consistency. As a couple, it’s your responsibility to work hard to make the other happy! Don’t lose sight of that!


Today, we are extremely proud to celebrate the 7th birthday of Kennedy Event Planning! We have come so far from the beginning and have grown stronger in every way. Taking into consideration the past seven amazing years of planning, coordinating, falling in love, stressful moments, magical moments, new beginnings, fun concepts, beautiful brides and handsome grooms, we are a testament to the falsification of the seven-year itch. We are growing, we are strong and we are SO happy! Continue to join us on our journey as we celebrate 7 years of love with 7 days of giveaways!


Happy Planning!

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